Zero organic footprint
The platform needed visibility for commercial searches such as practice management software, clinic management software and related Ireland-specific terms.
Case Study · Enquiry Medical
Building a digital growth engine for Enquiry Medical
We helped Enquiry Medical take its practice management platform to market with a conversion-focused website, SEO, paid acquisition, social media, email marketing and CRM automation - creating one measurable lead-to-demo journey.
- Industry
- HealthTech / Medical SaaS
- Market
- Ireland
- Engagement
- Digital Product Growth
OVERVIEW
From a Traditional Website to a Modern, Product-Led SaaS Experience
Enquiry Medical provides practice management software designed for private consultants in Ireland. The platform brings essential clinical and administrative workflows together, including patient records, appointments, video consultations, billing and payments, and AI-assisted clinical documentation.
Vertex Logics redesigned the website around the product itself — replacing the previous content-heavy presentation with a clearer, more modern experience that communicates what the platform does, who it is for, and why consultants should consider it.
The new website introduces stronger navigation, clearer product positioning, integration partners, visual product showcases, feature-led sections, specialty-specific content, testimonials, news and FAQs. Conversion points are placed throughout the journey to encourage prospective consultants to explore the platform and book a demo.
The result is a more credible and conversion-focused digital presence that better reflects Enquiry Medical as a modern healthcare SaaS platform.
BUSINESS PROBLEM
Winning attention and trust in a narrow, high-value medical market
The target audience was small, time-poor and highly selective. The challenge was not simply to generate traffic, but to create confidence, attract relevant consultants and move every enquiry into a measurable sales process.
Trust as a conversion barrier
Consultants evaluating software that handles patient information needed clear signals of credibility, clinical relevance and professionalism from the first interaction.
No Lead Conversion Funnel
Your website may be getting traffic, but without a clear conversion path, visitors leave without becoming leads.
Invisible on Social Media
Your brand is struggling to get noticed on social media, making it harder to reach and engage your target audience.
WHAT WE DID
One connected system from first click to booked demo
Instead of treating the website, marketing channels and CRM as separate projects, we built them around one commercial objective: attracting relevant consultants and moving them toward a demo.
Strong Organic Visibility
We built a targeted SEO strategy around high-value, Ireland-specific search terms to improve rankings and attract relevant commercial traffic.
Trust-Building Digital Presence
We strengthened the brand’s online presence with clear messaging, professional content and credibility signals that help prospects feel confident from their first interaction.
Lead Conversion Funnel
We created a clear journey from website visit to enquiry, using strategic calls-to-action and conversion-focused landing experiences to turn traffic into qualified leads.
Social Media Visibility
We developed engaging, targeted social content to increase brand awareness, reach the right audience and keep the brand consistently visible across key platforms.
SERVICES & STACK
Built with practical, scalable tools
We choose the stack based on product complexity, speed, budget, integrations and future roadmap.
UI/UX Design
Web Development
SEO
Google Ads
Social Media
Email Marketing
CRM Automation
RESULTS & IMPACT
A measurable acquisition and follow-up system
Within months of launch, the combined marketing and CRM system generated qualified enquiries from Irish consultants and ensured every lead entered a structured follow-up journey.
- 0+
- Total Qualified Leads Generated
- 0+
- Leads Generated From LinkedIn
- 0+
- Leads From SEO & PPC Combined
- 0%
- Leads Placed Into Automated CRM Follow-Up
Selected Projects and Results
Real work, real clients, real measurable outcomes
Real work, real clients, real measurable outcomes
Healthtech · Ireland
Enquiry Medical
Website rebuild, SEO recovery & GHL pipeline
Blacklisted domain, zero rankings, no sales pipeline. We rebuilt everything - website, SEO, Google Ads, LinkedIn, email marketing, and GHL automation - over 12 months
- 121 Keywords Ranking
- 6x LinkedIn Growth
- 47/wk Demo Requests
GHL AutomationSEOWeb DevGoogle AdsSocial Media
Property Management · US
PMHOA Pro
GHL webinar funnel & full automation
US property management sales trainer needed a complete webinar system - registration, confirmation, replay, and email automation - with zero manual follow-up on their end
- 3 GHL Pages Built
- 2 Email Automations
- 0 Manual Follow-up
GHL AutomationSEOWeb DevGoogle AdsSocial Media
Portfolio
200+ Projects
Web, mobile, ecommerce & automation delivery
Projects across healthcare, ecommerce, travel, beauty, AI automation, startups, and service businesses - built on Next.js, Laravel, Flutter, WordPress, and GoHighLevel
- 200+ Projects
- 5 Industries
- 7+ Years
GHL AutomationSEOWeb DevGoogle AdsSocial Media
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