Vertex Logics
Vertex Logics
GHL & HubSpot CRM Automation

Most businesses don't need more spreadsheets they need a clearer system

We build GHL and HubSpot setups that match how your sales actually work — not the default template. Pipelines, funnels, automations, and integrations built correctly, tested end-to-end, and handed over with documentation.

WHY IT MATTERS

Leads without a system go cold before you reply

The average manual response time to a new lead is 47 hours. The businesses converting at the highest rate respond in under 5 minutes — automatically. That gap is a CRM automation problem, not a sales team problem.

Less lead leakage

Every enquiry enters a pipeline stage. No lead falls through because someone forgot to follow up, the spreadsheet got messy, or the email got buried.

Faster response

Automated first response fires the moment a form is submitted — SMS, email, or internal notification — before any competitor has manually replied.

Cleaner sales process

Pipeline stages mapped to how your sales actually works — not the default template. Every rep knows exactly what to do at each stage without guessing.

Better decisions

When your CRM is set up correctly, the reporting reflects reality — lead sources, conversion rates, pipeline value, and where deals are actually stalling.

WHAT WE BUILD

Crm & automation systems built around your real lead journey

Six capabilities — delivered in GHL, HubSpot, or both depending on your stack.

CRM setup & configuration

MOST COMMON

CRM setup & configuration

Accounts, contacts, companies, deals, custom properties, tags, lifecycle stages, users, and permissions configured to match your actual process — not the default template.

GHLHubSpotCRM
Pipeline design

WEB APPLICATION

Pipeline design

Sales stages mapped to how deals actually move, opportunity tracking, stage-change tasks, owner assignment, handoff rules, and required fields per stage.

PipelinesStagesDeals
Forms & lead capture

MOST COMMON

Forms & lead capture

Website forms, landing page forms, funnel opt-ins, hidden source tracking fields, CRM routing, and instant notification triggers — every lead captured and attributed correctly.

FormsSourcesRouting
Workflows & automation

LANDING PAGES

Workflows & automation

Lead assignment, follow-up sequences, email/SMS automations, lifecycle updates, internal alerts, re-engagement flows — triggered by form submission, stage change, or behaviour.

WorkflowsEmail/SMSSequences
Integrations & connections

INTEGRATIONS

Integrations & connections

GHL or HubSpot connected to Stripe, Google Ads, Meta, Calendly, Zapier, Make, custom webhooks, and third-party APIs — so your CRM is the hub, not an island.

StripeZapierWebhooksAPIs
Dashboards & reporting

REDESIGNS

Dashboards & reporting

Lead source reports, pipeline value, conversion rates by stage, sales activity, and campaign performance — dashboards that show what leadership actually needs to see.

DashboardsReportsAttribution
Choose Your CRM Path

What do you need your crm to fix first?

Most CRM projects fail because they start with the tool instead of the problem. We scope the right solution based on where your lead journey is breaking down — not what's easiest to set up.

Choosing the right website type for your business goals

We need lead capture and follow-up

Leads coming in but no structured follow-up. Enquiries going cold. Manual chasing that relies on one person remembering.

Recommended

GHL pipeline + form → workflow → email sequence + calendar booking.

We need B2B sales tracking

Sales team managing complex deals with multiple stakeholders, long cycles, and reporting requirements for leadership.

Recommended

HubSpot deal pipeline + sequences + dashboard reporting.

Our CRM is messy

An existing GHL or HubSpot account that's broken, half-configured, or has automations firing incorrectly. Needs audit and rebuild.

Recommended

CRM audit → fix report → phased rebuild with testing.

We need agency white-label support

You sell GHL to clients and need a technical team to build sub-accounts, snapshots, and automations under your brand at scale.

Recommended

White label builds + snapshot library + priority turnaround.

PROCESS

From scattered leads to a working automation system

Every CRM build starts with requirements — not the tool. We map the sales process, identify where leads are dropping, and build a system around how the business actually works before touching GHL or HubSpot.

  1. 1

    Sales process mapping

    Lead sources, pipeline stages, follow-up triggers, team structure, and current drop-off points documented before any tool is touched.

    Process MapPipeline DesignTrigger Logic
  2. 2

    Account & deliverability setup

    CRM account configuration, custom domain, SPF/DKIM/DMARC records, email sending domain warm-up, and deliverability verification before automations go live.

    Domain SetupDKIM/SPFWarm-up
  3. 3

    Build — pipelines, funnels & workflows

    Pipelines, forms, funnels, automation workflows, email sequences, and integrations built in the correct dependency order and against the agreed spec.

    PipelinesWorkflowsFunnels
  4. 4

    End-to-end testing

    Every trigger fired, every automation followed through, every email and SMS checked for deliverability — with a test lead run through the full pipeline before handover.

    Test LeadDeliverability QAFull Pipeline Test
  5. 5

    Handover & documentation

    Loom walkthrough of the full build, written workflow documentation, and a 14-day support window for fixes after handover. No "good luck" handoffs.

    Loom WalkthroughDocs14-day Support
HOW WE ENGAGE

Three ways to work with us on crm

One-time build, white label for agencies, or ongoing automation support.

Crm project build

Fixed scope — pipeline, automation set, funnel, or full account setup. Delivered, tested, documented, and handed over with a Loom walkthrough.

  • Requirements spec before build starts
  • End-to-end QA and test lead run
  • Loom walkthrough + written docs
  • 14-day support window after handover

Agency white label partner

You sell GHL to your clients — we build it under your brand. Sub-accounts, snapshots, funnels, and automations delivered with your name on everything.

  • NDA and full brand discretion as standard
  • We build — you deliver and bill
  • Snapshot library built for your niche
  • Scalable across your full client base
  • Priority turnaround for partners

Ongoing automation support

Monthly capacity for new workflow builds, funnel pages, automation fixes, and GHL/HubSpot updates as your business scales.

  • Monthly build hours for new automations
  • Priority support for live issues
  • Covers multiple sub-accounts
PLATFORM & TOOLS

Ghl, hubspot & the integrations your crm needs

We choose CRM platforms and connected tools based on your sales process, funnel complexity, automation needs, and reporting requirements.

GoHighLevel

HubSpot

Salesforce

Zoho

PORTFOLIO

Relevant cases

PMHOA Pro - practice management for physiotherapy clinics

PMHOA Pro - practice management for physiotherapy clinics

HealthcareWebportalsCRM
Ecommerce growth system for an Irish retail brand

Ecommerce growth system for an Irish retail brand

E-CommerceSEOPPC
Tourism booking platform with automated CRM

Tourism booking platform with automated CRM

TourismWeb DevelopmentAutomation