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Healthcare lead generation system with SEO, GHL, and Digital growth support

A complete digital growth engine for Ireland's first practice management software built by a consultant, for consultants  from UI/UX and web development to SEO, PPC, social media, email marketing, and full CRM automation

Market
Ireland
Industry
HealthTech / Medical SaaS
Enquiry Medical website overview

Overview

Enquiry Medical is a clinical practice management platform designed for Irish private consultants. Founded by a practising Irish Consultant Surgeon, the product combines AI Scribe, appointment scheduling, video consultations, patient records, and integrated billing into one GDPR-compliant system.

Our team was engaged to take the product to market digitally — designing and building the website, establishing organic visibility, running paid acquisition, building the brand's social presence, and automating the entire lead-to-demo journey inside a CRM. The result: a consistent pipeline of qualified demo bookings from Irish consultants.

Enquiry Medical mobile experience
Enquiry Medical desktop experience
Country
Ireland
Industry
Healthcare / Medical SaaS
Services
Web · SEO · PPC · Social · Email · CRM

Challenge

The audience — private consultants — is small, time-poor, skeptical of software, and heavily targeted by established UK-based competitors. The founder had deep clinical credibility but no digital presence. We faced four core problems.

  1. Zero Organic Footprint: Consultants search with strict intent rather than casually browsing. The brand required top rankings for highly competitive local commercial search queries.
  2. Trust as a Conversion Barrier: High regulatory overheads meant web design and strategic messaging had to instantly signal authority, legitimacy, and strict data compliance.
  3. Fragmented Lead Journeys: Because a single consultant conversion represents massive lifetime value, siloed marketing metrics wouldn’t work. All traffic channels had to feed cleanly into one centralized dashboard.
  4. Multi-Specialty Positioning: The platform supports surgical procedures, orthopedics, OBGYN, ENT, and internal medicine without fracturing the core unified value proposition.
Enquiry Medical platform interface

Add a short client quote here once feedback is collected — something that reflects how the founder felt about the finished platform.

Founder

Enquiry Medical

IMPLEMENTATION

Built with the same precision the founder brings to the operating theatre

Our team approached every channel as one connected system rather than seven separate services.

Trust-first UI/UX design. We designed persona-driven journeys for surgeons, physicians, and multi-specialty clinics, with real product screenshots, named consultant testimonials, and compliance badges placed above the fold.

Custom, lightweight web build. A hand-built front end optimized for speed and crawlability, with a reusable template system for feature and specialty pages, and a demo-booking flow wired directly into the CRM calendar.

Commercial-intent SEO. Dedicated landing pages for AI Scribe, Video Consultations, Medical Billing, and Patient Records, backed by an authority blog answering real Irish compliance questions.

  • Feature pages targeting high-value keyword clusters
  • Long-tail content capturing informational search intent
  • Full on-page optimization across meta, alt text, and internal linking

Precision-targeted PPC. Google Ads campaigns segmented by intent tier, pointed at a single-action demo landing page, with conversion tracking wired from click through to booked demo.

Enquiry Medical desktop experience
Enquiry Medical mobile experience

Founder-led social presence. LinkedIn established as the primary channel for thought leadership, with X supporting product updates and healthcare-tech conversation.

Lifecycle email marketing. Automated demo confirmations, reminder sequences, and a 30-day trial nurture flow written in the brand’s clinical-but-human voice.

End-to-end CRM automation. A complete pipeline from enquiry to demo to trial to close, with custom fields capturing specialty, practice size, and source channel for accurate attribution — fully documented for the client’s internal team.

OUTCOME

What matters most in medical SaaS: qualified demos

Within months of launch, the combined system produced a consistent pipeline of demo bookings from real Irish consultants — confirmed, reminded, and followed up without a single manual email.

120+
Qualified leads generated
70+
Leads sourced from LinkedIn alone
50+
Leads from combined paid + organic search
LAST WORDS

The Platform was Built to Grow

A digital system crafted with the same care the founder brings to patient care — trustworthy, precise, and built to scale.

  • Custom web build
  • Commercial-intent SEO
  • Precision PPC
  • Founder-led social
  • Lifecycle email
  • Full CRM automation

This project proves that medical SaaS doesn't have to choose between clinical credibility and growth marketing — it can have both. The result is a platform that feels as considered as the care it was built to support, where every enquiry is met with the same attention as a patient consult.

Selected Projects and Results

Real work, real clients, real measurable outcomes

Real work, real clients, real measurable outcomes

Enquiry Medical

Healthtech · Ireland

Enquiry Medical

Website rebuild, SEO recovery & GHL pipeline

Blacklisted domain, zero rankings, no sales pipeline. We rebuilt everything - website, SEO, Google Ads, LinkedIn, email marketing, and GHL automation - over 12 months

  • 121 Keywords Ranking
  • 6x LinkedIn Growth
  • 47/wk Demo Requests
GHL AutomationSEOWeb DevGoogle AdsSocial Media
PMHOA Pro

Property Management · US

PMHOA Pro

GHL webinar funnel & full automation

US property management sales trainer needed a complete webinar system - registration, confirmation, replay, and email automation - with zero manual follow-up on their end

  • 3 GHL Pages Built
  • 2 Email Automations
  • 0 Manual Follow-up
GHL AutomationSEOWeb DevGoogle AdsSocial Media
200+ Projects

Portfolio

200+ Projects

Web, mobile, ecommerce & automation delivery

Projects across healthcare, ecommerce, travel, beauty, AI automation, startups, and service businesses - built on Next.js, Laravel, Flutter, WordPress, and GoHighLevel

  • 200+ Projects
  • 5 Industries
  • 7+ Years
GHL AutomationSEOWeb DevGoogle AdsSocial Media
Let's build together

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